In the fast-paced urban landscape of Tokyo, finding the perfect apartment goes beyond size and location — it's about lifestyle, comfort, and quality. That’s where Proud Flat, a premium rental apartment brand developed by Nomura Real Estate Development, stands out. With thoughtful designs, prime locations, and hotel-like services, Proud Flat offers a sophisticated urban living experience that redefines the concept of rental housing in Japan.

Understanding the Proud Flat Brand

A Brand Built on Trust and Innovation
The Proud Flat brand is part of Nomura Real Estate’s prestigious “Proud” series, which includes luxury condominiums, residential buildings, and now, high-end rental apartments. Proud Flat combines decades of real estate expertise with modern lifestyle trends, resulting in rental properties that meet the highest standards of quality, convenience, and design.

The name “Proud” signifies confidence and pride in one’s living space — a central philosophy reflected in every aspect of the brand, from architectural elegance to personalized tenant services.

What Makes Proud Flat Unique?
Unlike traditional rental apartments in Tokyo, Proud Flat focuses on creating premium, fully managed, and lifestyle-oriented living spaces. Residents enjoy:

Stylish interiors with premium materials

Modern amenities such as security systems, delivery lockers, and Wi-Fi

Professional maintenance and support

Properties located in Tokyo’s most desirable neighborhoods

Premium Design and Quality You Can See and Feel

Architecture with Purpose
Every Proud Flat property is designed with both form and function in mind. Exteriors reflect contemporary Japanese aesthetics — clean lines, neutral tones, and balanced symmetry — while interiors emphasize spaciousness, natural light, and functionality.

Key architectural highlights include:

Large windows for daylight and ventilation

Sound-insulated walls and flooring

Eco-conscious materials and energy-efficient design

Open-plan kitchens and modern bathrooms

Whether it’s a studio or a two-bedroom apartment, every unit feels inviting, modern, and timeless.

Smart Layouts for Modern Living
Tokyo apartments are often criticized for their compact, awkward layouts. Proud Flat breaks this stereotype by offering smart, user-friendly designs that make the most of every square meter.

Features include:

Ample storage space and built-in closets

Well-placed lighting and electrical outlets

Space-saving kitchen and laundry appliances

Options for furnished or semi-furnished units

These thoughtful touches allow residents to customize their home to suit their personal and professional lifestyles.

Proud Flat Locations: Convenience Meets Lifestyle
H3: Strategic Urban Placement
Proud Flat buildings are located in central Tokyo and other well-connected areas such as:

Shibuya, Ebisu, Meguro – Great for professionals who want proximity to work, entertainment, and dining.

Akasaka, Roppongi, and Minato – Ideal for diplomats, executives, and foreign residents.

Nakameguro, Kichijoji, and Shimokitazawa – Perfect for creatives, families, and people who prefer a relaxed urban vibe. These neighborhoods offer excellent access to public transport, grocery stores, parks, schools, and cultural attractions.

Living Where Life Happens

Choosing a Proud Flat property means choosing to live in a thriving, walkable, and inspiring community. Tenants don’t just rent an apartment; they become part of a lifestyle ecosystem designed for work-life balance.

Comfort, Safety, and Professional Management

24/7 Security and Peace of Mind
Safety is a top priority for Proud Flat. Each property is equipped with:

Auto-lock entrances and security cameras

Monitoring systems in hallways and elevators

Intercoms with video functionality

Fire and earthquake safety features

These systems ensure that residents feel safe whether they live alone or with family.

Reliable, Bilingual Support Services

Proud Flat properties are professionally managed by Nomura Real Estate or its group companies. Support includes:

Regular maintenance and cleaning

Quick response to repair requests

Multilingual staff or help desks (in some buildings)

Transparent contract terms and online rent payment



This level of professionalism is especially helpful for foreign residents who are new to the Japanese rental system.

Technology Meets Everyday Living

H3: Smart Home Features
Some Proud Flat buildings include smart home functionality, making everyday living easier and more efficient. Features may include:

Keyless entry via smartphone

Smart thermostats

Remote-controlled lighting

High-speed internet and IPTV access

For remote workers and digital nomads, these high-tech features make Proud Flat an ideal choice.

H3: Sustainable and Eco-Friendly Design
In response to global environmental concerns, many Proud Flat properties are built with sustainability in mind:

LED lighting

Water-saving bathroom fixtures

Energy-efficient heating and cooling systems

Bike parking and EV charging stations

Tenants can enjoy プラウドフラット ブランド eco-conscious living without compromising on comfort or convenience.

Who Is Proud Flat For?

Ideal for Young Professionals and Executives
Proud Flat properties are especially popular among working professionals, thanks to their central locations, stylish interiors, and quality amenities. With flexible lease terms and well-managed facilities, tenants can focus on their careers without worrying about apartment upkeep.

H3: A Great Option for Expats and International Families
With bilingual support and a transparent rental process, Proud Flat is also a favorite among expats. Many buildings cater to foreign residents by offering:

No guarantor requirements

English-language rental support

Flexible leasing for company contracts

Families benefit from nearby international schools, hospitals, and parks.

Renting a Proud Flat Apartment

The Application Process
Renting with Proud Flat is typically more transparent and smooth compared to conventional private landlords. Here's what to プラウドフラット ブランド expect:

Browse available listings online through real estate portals or directly via Nomura Real Estate

Schedule a viewing (in-person or virtual)

Submit application documents (ID, income verification, etc.)

Sign a lease contract after approval

Move-in with support from property management

Some buildings may offer furnished units, reducing the hassle of buying appliances and furniture.

Pricing and Value
While Proud Flat properties プラウドフラット ブランド are considered mid- to high-range in terms of rent, the value is reflected in the:

Location

Quality of construction

Professional management

Overall tenant experience

Many renters find that the long-term comfort and convenience outweigh slightly higher monthly costs.

Proud Flat Is More Than Just a Rental

The Proud Flat brand represents a new vision of what urban rental living can be — safe, stylish, smart, and seamless. Developed by one of Japan’s most respected real estate companies, Proud Flat properties offer the kind of modern, secure, and inspiring lifestyle that today’s Tokyo residents deserve.

Whether you're an expat moving to Japan, a young professional seeking quality housing, or a couple looking for comfort and convenience, Proud Flat delivers more than an apartment — it delivers a proud place to call home.